ESPECIALLY ESCADA
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INTRODUCING ESPECIALLY ESCADA – THE JOYFUL NEW FRAGRANCE FOR WOMEN

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Especially Escada is the gorgeous new fragrance from the House of Escada; a luxurious and feminine scent inspired by the spirit of todays joyful, spontaneous and glamorous woman who likes to let her emotions run wild! Her attitude is positive, she lives to have fun and her happiness is her strength but she always remains true to herself. This unique new scent launches globally from August 2011 and will be a permanent addition to Escada’s sophisticated range of classic fragrances.

 

Especially Escada … The Fragrance

Especially Escada is built around a delicate rose accord. The result is a refined and sophisticated perfume that expresses soft femininity.   Inspired by the glistening scent of morning dew on a sparkling rose, Especially Escada says luxury but in a modern and light-hearted way. The fragrance opens with an intense and sparkling top note of pear that combines with the sweet, exotic and musky notes of Ambrette seeds. Together they create a burst of sparkling freshness and the idyllic introduction to the all-important heart accord.

At the heart of the fragrance lies the unique scent of the opulent Bulgarian Rose, which adds depth as well as a distinctive character to the perfume. One of the most luxurious rose species in the world, the Bulgarian rose is uniquely collected in the early hours of the morning to best capture its sophisticated and classic aroma.   Delicate notes of Ylang Ylang work with the rose to create a soft, floral and intensely feminine appeal. The floral bouquet at the heart radiates a fresh and natural aura of positivity, the uplifting ingredients are synonymous with joy unfolding.   Light musky notes to support the delicate rose accord can be found at the base of the scent and adds a subtle touch of femininity.

“I absolutely love it. It’s not too sweet and it doesn’t feel too heavy. It smells really feminine and soft but still elegant. It has this really unique and rare rose inside it, the Bulgarian rose, it’s very hard to collect and you can really sense that because it smells absolutely beautiful.” Bar Refaeli

 

Especially Escada… The Packaging

The Especially Escada packaging is a luxury yet striking design. The solid, square glass flacon houses a rosy pink fragrance juice which is sealed within using the classic, iconic double E logo gold-finish lid.   Like the fragrance, the flacon is a beautiful balance between modernity and classicism that is so intrinsic to the Escada brand.

The outer packaging features the same gold ‘double E’ Escada logo on a vibrant pink background. The effect is elegant but with a touch of playful femininity.

 

Especially Escada… The Face

Globally renowned supermodel, Bar Refaeli, has been signed as the face of Especially Escada.   Refaeli strikes the perfect balance between sophisticated elegance and high-energy glamour making her an intuitive fit with the Escada brand and the natural choice to represent this new fragrance.

“This is a really exciting time for Escada as we are bringing the brand firmly back to the world of fashion but with a more modern approach. We are very excited about working with Bar Refaeli, Escada is really about cool glamour and she embodies this completely.” ESCADA design director Daniel Wingate.

The collaboration with Escada represents the first time that Refaeli has been signed to a female fragrance brand.

“I am very excited about working with such a well-known brand like Escada, its great! Escada is really the perfect combination between being classic and elegant but also letting go and having fun with it. The concept behind this new fragrance is all about escaping reality and letting your emotion run wild and, as a woman, I find that really inspiring.”

Bar Refaeli

 

Especially Escada…The Print Advertising Campaign

Shot by renowned photographer, Mark Seliger, the stunning print campaign visuals capture our Escada heroine, Bar Refaeli in a very glamorous yet playful manner. The advertising concept is based around the idea of expressing joy and seeing that our Escada’s heroine’s happiness is also her strength. This is the Escada way of living!

The setting is an enchanting garden with a huge pink rose topiary shaped like the Escada ‘double E’ logo. Dressed in a stunning, vibrant pink couture Escada dress, Refaeli is elegantly perched on a gold Escada ‘double E’ logo stool.   The first print visual will be followed by a further three visuals throughout the year displaying different emotions but still of the same Especially Escada woman!

“Bar was a dream to work with and the camera absolutely loves her. The setting was so unusual but we just had a lot of fun with it. There’s something really joyful and optimistic about the fragrance but we wanted to make sure it still had a degree of luxury and opulence that is so synonymous with the brand.”

Mark Seliger.

 

Especially Escada… The Line-Up!

EDP 30 ml

EDP 50 ml

EDP 75 ml

Body Lotion 150 ml

Shower Gel 150 ml

 
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Prestige Products Hungary Kft. 1044 Budapest, Íves út 10. Telefon: (1) 801-8700. Fax: (1) 801-8701, (1) 801-8712 -
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