Escada Joyful
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Introducing ESCADA Joyful -- Smile at the world, and the world smiles back

Joy is a state of mind, where everything seems possible and nothing is too daunting. This feeling is perfectly captured in the enticing new fragrance from ESCADA – ESCADA Joyful.  The luminous scent embodies happiness in a bottle. The ESCADA Joyful woman approaches life with positivity, spontaneity and confidence.  She is captivated by the beauty in the world around her and this plays out in all that she does, helping her to experience #JoyfulMoments and good fortune in return.

Inspired by the moment of joy one feels when receiving a beautiful bouquet of fresh-cut flowers, the fragrance reveals a beautiful, fresh pink peony, surrounded by dewy white florals, awakening an inner feminine happiness. And with this new fragrance comes a new face – Miranda Kerr - featuring in an advertising campaign for the fragrance.

The Face

International Supermodel Miranda Kerr reflects the many facets of ESCADA Joyful. She is the ESCADA woman.  Her outlook on life and blend of natural sophistication, confidence and spontaneity make Miranda Kerr the perfect ambassador for the fragrance.  Exuding effusive positivity and joie de vivre, she embodies Joyful and the ESCADA brand.

On being the new face of ESCADA Joyful, Miranda commented: “I am delighted to be associated with ESCADA Joyful.  I love what the fragrance stands for – it’s about seizing the small opportunities, and finding pleasure and joy in the moments that make up your day.  For me, the scent conjures beautiful memories of hand-picking a fresh bouquet of flowers. It is enriched with undertones of earthy sandalwood and delicate pink peony which I absolutely adore, as peony’s are one my favourite flowers!”

“We are excited to be launching ESCADA Joyful, and with Miranda Kerr- with her positive, natural charm-completely reflects the fragrance ethos. It's a scent for the confident woman, who smiles at the world and makes her own good fortune. Miranda's outlook on life, matched with her individual style, captures the qualities of the fragrance perfectly.” Daniel Wingate, Fashion Director ESCADA.


The Fragrance

Delicate and light, with the shimmering quality of morning dew, ESCADA Joyful is a delightfully floral scent.   Magnolia oil and pink peony are enhanced by the newly synthesised moss note, called Florimoss, which adds depth to the fragrance, and gives it a transparent, creamy character.

Top Notes

The fragrance opens with blackcurrant sorbet which releases a gentle icy sensation to the skin.  Energising notes of mandarin and   melon give the fragrance a free-spirited, playful energy.

Heart Notes

The fruity accords are balanced by a twist of violet leaves, adding sparkle and shimmer to the fragrance, while pink peony adds a light vitality. Natural magnolia oil creates a new wet freshness, which is   deepened by the perfect blend of cyclamen, and peppering pink freesia.

Base Notes

The warm dry down features a unique ingredient, Florimoss, – projecting an earthy tone wrapped by the familiarity and creaminess of sandalwood and the rich warmth of honeycomb –adding a natural depth to the floral tones.

The Flacon

Designed to evoke skyscrapers in the city, the ESCADA Joyful flacon pays homage to city life and the opportunities that come with it.  Transparent to showcase the soft pink juice within, the flacon shimmers with confidence.  Embossed upon the neck of the bottle is the iconic ‘double E’ logo, originally designed by ESCADA founder, Margaretha Ley.   A pink jeweled top crowns the flacon, wrapped in a gold finish. Striking in its symmetry and elegant lines, the new ESCADA Joyful flacon perfectly reflects the modern sophistication of the scent.  The outer packaging is designed in contemporary green and yellow to reflect simplicity, femininity and happiness.

ESCADA Joyful will be creating #JoyfulMoments throughout the campaign, inviting consumers to follow the conversation and share their own #JoyfulMoments along the way.

ESCADA Joyful – The Line Up

Eau de Parfum 75ml

Eau de Parfum 50ml

Eau de Parfum 30ml

Body Lotion 150ml

Shower Gel 150ml

Prestige Products Hungary Kft. 1044 Budapest, Íves út 10. Telefon: (1) 801-8700. Fax: (1) 801-8701, (1) 801-8712 -