Flora by Gucci Collection
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This spring, Gucci unveils its new, refined floral fragrance collection in tribute to one of its most iconic motifs. Flora by Gucci: The Flora Garden Collection is a bouquet of scents inspired by the House’s renowned Flora pattern, Gucci Creative Director Frida Giannini explains: “With Flora by Gucci, I wanted to express the loveliness of the Flora woman charming, romantic and optimistic. Now with The Flora Garden Collection I am celebrating multi-faceted way the Gucci woman expresses her personality."

In these five beautiful perfumes, the Gucci woman has an opportunity to explore and enhance her many facets – hidden and revealed – her gorgeousness, grace, glamour, generosity and glory. In plucking a flower from this secret, scented garden, she reveals her soul.



The heritage

As with Flora by Gucci, the inspiration for The Flora Garden Collection originates in an iconic design from the Gucci archives, rediscovered by Giannini.


The story began in Milan in 1966, when Prince Ranier of Monaco brought his wife to the Gucci boutique. Roldolfo Gucci insisted that Princess Grace choose a gift to accompany the bamboo bag she had purchased. The Princess requested a scarf. Rodolfo felt that the House lacked one sufficiently beautiful for the royal style icon and so he commissioned illustrator Vittorio Accornero to create the most beautiful print he could imagine. Accornero returned with his painting: the “Flora”, a sumptuos, multi-hued, flowered template destined to become a design classic.


Women fell in love with Flora: the motif spoke to their sense of beauty and femininity. Mothers shared their devotion with their daughters. One such daughter was Princess Caroline of Monaco, who sported a blouse in her mother’s print. Another was a youthful Frida Giannini, whose mother had been captivated by the pattern.


When Giannini, revived Flora on printed canvas bags in summer 2005, a new generation succumbed to its charms. In 2006, it appeared re-scaled, re-coloured and abstracted onto Forties-style print dresses, jewellery and evening bags. Now it has flourished to even greater heights in Flora by Gucci and The Flora Garden Collection.


The Flora Garden Collection

The Flora Garden takes five blooms from this historic print and creates a bouquet of discerning eau de toilettes in their honour.


The Flora Garden woman is youthful, enigmatic, beguiling - contemporary, but with a sensitive appreciation of the past.

There is more – much more - to her than meets the eye, not least, a fusion of strength with grace.Each perfume, each colour explores a different bloom and with it a different facet of this most alluring of heroines.


Giannini remarks: “Creating The Flora Garden collection allowed me to express the depth of emotions of every woman. Each fragrance is distinct, yet together all the scents embody the beauty and allure of this muse.”



Gorgeous Gardenia

A sumptuous white floral: Gucci’s faithful creation of the perfect gardenia.


Top notes: red berries, peargardenia_100__scatola_copia_NO_REFL_LOW_RES_jpg_dl_1500x1125

Heart notes: white gardenia, frangipani flower

Base notes: patchouli, brown sugar accord


A sparkling prelude of succulent red berries and juicy pear gives way to an opulent floral heart.

The plushness of gardenia petals is enhanced by the creamy warmth of frangipani flower, underlaid by the delectable aroma of patchouli and brown sugar.

Gorgeous Gardenia is a paean to the lightness of the shrub’s first blossom and the addictive richness of it in full bloom. The result is gorgeously feminine.

The Gorgeous Gardenia woman exudes a sultry sensuality that is lushly enticing. Men are drawn to her as bees are to a blossoming flower.



Gracious Tuberose

A fabulously fresh floral: Gucci’s homage to this most charismatic of flowers.


Top notes: violet leaves, peachtuberose_100scatola_copia_NO_REFL_LOW_RES_jpg_dl_1500x1125

Heart notes: tuberose, orange flower, rose

Base notes: cistus (Rock Rose), white cedarwood


A distinctively elegant tuberose in which a verdant overture of violet leaves and peach softens into the plant’s silken blossom. A base of white cedarwood and cistus enhances the impression of refined charm.

 Gracious Tuberose embraces all aspects of the flower’s loveliness: its fresh green shoots, dew-sprinkled petals and lingering sillage. The effect is the most gracious aura.

The Gracious Tuberose woman boasts a natural poise. She dances through life with a ballerina’s elegance and her presence is a joy for those around her.


Glamorous Magnolia

A soft rosy floral: Gucci’s recreation of this most lustrous bloom.


Top notes: freesia, green leaves, citrus zestmagnolia_100scatola_copia_NO_REFL_LOW_RES_jpg_dl_1500x1125

Heart notes: peony, magnolia

Base notes: musk, sandalwood, warm chocolate accord


A brilliant opening of buoyant freesia, zest and green leaves yields to a tactile fusion of peony and magnolia. Sandalwood, musk and warm chocolate lend sensuousness to a base that proves as lingering as it is addictive.

Glamorous Magnolia celebrates the magnolia in all its guises: radiant freshness, velvet petals and an enduringly feminine sensuality. Glamour is assured.

The Glamorous Magnolia woman is spellbinding in her allure. Confident, charismatic, she draws her audience in with a caressing touch.




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