Gucci Premiere

Gucci Première



Introducing a new fragrance icon


Inspired by timeless Hollywood glamour and fronted by a modern icon – Blake Lively, this new fragrance is an invitation to embrace one’s own red carpet moment.


Every Gucci woman, combines strength, power and presence with sensual feminity and is accustomed to coming first: whether in her career or in her love life. And she makes the same exceptional demands of her perfume. Just as a leading lady graces the red carpet with her couture Gucci gown, so every woman deserves her Gucci Première moment.


The inspiration

The concept of this striking new fragrance takes its inspiration from the Gucci Première couture collection that debuted at the 2010 Cannes Film Festival. These luxurious evening gowns are created for the world’s most captivating Hollywood stars: Salma Hayek, Jessica Alba, Cameron Diaz, Naomi Watts, Kate Beckinsale, Camilla Belle, Hilary Swank, Berenice Bejo and Li Bing Bing.


Gucci Première celebrates the star in every woman. Whether she is holding court at a film opening or business meeting, all her moments are golden. She turns as many heads in an impeccably tailored suit as a couture gown. Grace sits with attitude, beauty with power. She enjoys her achievements and wears her authority with ease. Wherever she finds herself, she is met with admiratione. She is a modern icon.

The fragrance

Gucci Première is a sophisticated wood and musk sensation.

Top notes: bergamot, orange blossom

The fragrance opens with the luxury and exuberance of a vintage champagne. A burst of effervescent bergamot fused with feminine and celebratory orange blossom conveys the heady excitement of the red carpet entrance.

Heart notes: white flowers, musk

At the scent’s core nestle the brilliant white flowers of an intense bouquet, laced with a magnetically sensual modern musk.

The timeless allure of the leading lady, the perfect balance of sensuality and power, inspires a collective captured breath.

Base notes: leather, wood

The fragrance’s warm and indulgent foundation rests in a beguiling cocktail of subtly smoky leather and creamy balsamic woods that epitomises absolute glamour.


The design

The Gucci Première design is a testimony to the glitz of the movie opening, the glamour of the Oscar, and the fragrant culmination of all forms of success.

The flacon has the feel of a coveted prize. Around the neck of the elegant, gold flacon sits a medal, entwined with the House’s iconic horsebit. Above is a cap bearing the elegant signature: “Gucci Première”. Inside rests a resplendent, pale gold juice.

The scent’s box bears a gilt rendition of the brand’s coveted interlocked GG, that has become one of the world’s most recognised design motifs, as well as the script of the founder Guccio Gucci. While Gucci’s trademark striped webbing, here emblazoned in gold on gold, suggests the glamour of the red carpet.